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SCBWI AZ Welcome to Our House Annual Conference - Scottsdale, AZ

DATE: October 6, 2012
CONTACT: Michelle Parker-Rock, Regional Advisor SCBWI AZ
CHAPTER: SCBWI ARIZONA
LOCATION/TIME: Chaparral Suites Resort and Conference Center - Scottsdale, Arizona - All Day

SCBWI Arizona Presents
2012 “Welcome to Our House” Industry Conference
The Changing Landscape of Publishing Today”
October 6, 2012
8:30AM - 6:00PM
Chaparral Suites Resort and Conference Center
Scottsdale, Arizona 




Details and All Forms Available at www.scbwi-az.org (Events Page)







REGISTRATION INCLUDES







Keynotes and Plenaries
Panel Presentations
Breakout Sessions for Writers and Illustrators
Shop Talk
Optional First Page and First Look Session
Optional Manuscript, Portfolio, and Marketing Plan Evaluations 
PAL Book Sales
Slide Show 
Continental Breakfast 
Lunch 
Networking 
Door Prizes  







2nd Annual: SCBWI AZ Creativity Contest** 
** Opens August 1, 2012.  







All Details and Forms Available at www.scbwi-az.org
Events Page







































Flamingo Dancing



Art by Molly Idle



Winner of the 2011 SCBWI AZ



Creativity Contest
                      











2012 INDUSTRY FACULTY























JOANNA CARDENAS



Assistant Editor



Viking Children’s Books
Joanna Cardenas edits and acquires books for all ages. Some of her upcoming projects include The Saturday Boy by David Fleming, a tender debut middle-grade novel about coping with loss; On Little Wings by Regina Sirois, a sparkling debut young adult novel about first love and self discovery; and a number of picture books to be published in 2013 and 2014. Under Tracy Gates, Cardenas has also had the opportunity to work on wide array of projects, including the latest Forensic Mystery by Alane Ferguson, the upcoming Tea Rex by Molly Idle, and the EllRay Jakes series by Sally Warner. Prior to her time at Viking, Cardenas was an editorial intern for the west coast office of Writers House. She also worked as a bookseller for five years.
 















BOBBIE COMBS 



Independent Publishing Consultant and Co-founder of We Love Children’s Books
Bobbie Combs and her partner Laurina Cashin are the cofounders of We Love Children's Books, a consulting agency for the children's book industry. Collectively they have 40 years varied experience in which they use to support authors, illustrators, publishers, bookstores and organizations with their web and print marketing initiatives. Bobbie has spent her entire career in the world of children’s books. Combs was a manager of a children’s independent bookstore, a children’s buyer and children’s sales/marketing director of a book distributor, a publicity assistant, a freelance children’s book reviewer, a webmaster for several industry sites, an author, an editor and an independent publisher. Nearly all of her jobs required a special focus on public relations and marketing: working with independent bookstores, chains and wholesalers to increase their awareness of authors; developing relationships with media (local, national and niche); ensuring that books reach the right reviewers; developing tailored mailing lists and utilizing email, the Internet, websites and social media to gain maximum exposure. 











ANNIE ERICSSON



Art Design Assistant,Penguin Young Readers Group
Annie Ericsson is a designer at G.P. Putnam’s Sons and Nancy Paulsen Books where she is responsible for a wide range of trade hardcover titles, from board books to middle-grade and young adult novels. She has designed the recent picture books of many bestselling illustrators, including Dave Horowitz, E.B. Lewis, Marcellus Hall, and Daniel Kirk. Her credits also include the re-issue of several Jan Brett classic editions: Beauty and the Beast and Annie and the Wild Animals. Ericsson works under the art direction of Cecilia Yung and publishers Jennifer Besser and Nancy Paulsen. She is a Communications Design graduate of Pratt Institute, and occupies her free time as an illustrator and app designer. Ericsson is the published illustrator of several board books including What’s In My Garden? and What’s In My Toybox?.












KAREN GRENCIK



Co-founder/Agent



Red Fox Literary
Karen Grencik became a literary agent because of a man she admired. She wanted the world to know his story, so she set out to make that happen. Within a year she’d accomplished her goal. Double Luck, Memoirs of a Chinese Orphan, written by Lu Chi Fa with Becky White, went on to win The Parents’ Choice Gold Award for Best Nonfiction.  It was the beginning of a string of successful award-winning titles. Grencik’s next sale, George Hogglesberry, Grade School Alien, a picture book edited by Abigail Samoun at Tricycle Press, went on to win the coveted Golden Kite Award for Best Picture Book Text. In June 2011 Grencik joined forces with ex-editor Abigail Samoun to open Red Fox Literary, a boutique agency that went viral overnight after being featured in Publishers Weekly. Her most recent sales were for Mary McKenna Siddals, two picture books to Golden Books, and Erica Silverman, an early reader series to Houghton Mifflin Harcourt. She also negotiated first sales for Amy Dixon and Gretchen McLellan. She represents authors of picture books, early readers, chapter books, middle grade and young adult fiction and nonfiction. Grencik represents SCBWI AZ author/illustrator Mark A. Hicks. She and Samoun look forward to bringing many more award-winning children’s books to the bookshelves.



















LIZ PELLETIER







Founder and Publisher



Entangled Publishing
Liz Pelletier is the founder of Entangled Publishing and is the co-founder and managing partner of Savvy Media Services, the parent company of Entangled, Savvy Authors, and Savvy Readers. She is both publisher and senior editor at Entangled working with her own stable of authors as well as overseeing the development and growth of the company's imprints, production, distribution, subrights, and marketing departments. Entangled Publishing believes that authors interested in the lucrative Indie publishing model shouldn’t have to sacrifice quality editing, commercial covers, or the power of a New York-style marketing machine. The company utilizes a bold new business model to bridge the gap between traditional and indie publishing, giving its authors the best of both worlds by implementing the agency model across all departments. For Entangled this means everyone from the copy editor to the marketing director has a financial stake in the books it produces. Pelletier also runs a successful online writing community, and teaches courses on editing, query writing, and contract negotiations.
 





Jordan Hamessley



Assistant Editor at Grosset and Dunlap



An Imprint of of Penguin Young Readers







Jordan Hamessley acquires and edits fiction and nonfiction for infants, toddlers, preschool, primary, middle grade and young adult audiences. Some of 



her current projects include Adam-Troy Castro’s middle grade horror series Gustav Gloom, New York Times Bestselling author Ben H. Winters’ Literally Disturbed series of scary poetry, Dori H. Butler’s upcoming series The Haunted Library and Michelle Schusterman's I Heart Band. She is on the editorial team for Ann Hood’s middle grade historical time-travel series The Treasure Chest. Additionally, she edits the licensed publishing programs for Jim Henson's Dinosaur Train and Small Potatoes
 




SCBWI ARIZONA



FEATURED AUTHORS / ILLUSTRATOR












LARRY DANE BRIMNER



Author
Larry Dane Brimner is the author of more than 150 books for readers of all ages, including Black and White: The Confrontation Between Reverend Fred L. Shuttlesworth and Eugene “Bull” Connor (Boyds Mills Press, 2011) for which he won the 2012 SCBWI Crystal Kite Member Choice Award in the Southwest Regional Division. The book was also a Robert F. Sibert Honor Book, the recipient of the 2012 National Council for the Social Studies Carter G. Woodson Book Award for the Secondary Level (Grades 7-12) and the 2012 Norman A. Sugarman Biography Award. Brimner’s We Are One: The Story of Bayard Rustin (Calkins Creek, 2007) won the Norman A. Sugarman Biography Award and the Jane Addams Book Award. Birmingham Sunday (Calkins Creek, 2010) was an Orbis Pictus honor book and a Jane Addams Honor Book Award recipient. Subway: The Story of Tunnels, Tubes, and Tracks (Boyds Mills Press, 2004) was a Junior Library Guild selection and is a PBS TeacherSource recommended book for Science and Mechanical Technology.












SHELLEY CORIELL



Author
Shelley Coriell is the author of Welcome, Caller, This is Chloe, a Young Adult novel published by Amulet Books/Abrams (2012) edited by Senior Editor Maggie Lehrman. CHLOE is the story of a big-hearted girl who is ostracized by her best friends and forced to join her high school’s struggling radio station where she starts her own radio call-in show. On and off the air Chloe learns lessons about love, listening, and loneliness. School Library Journal said, “Chloe’s humor shines from the very first page. A quick, enjoyable read.” Coriell is also a six-time Romance Writers of America Golden Heart finalist. She is represented by Agent Jill Corcoran at the Herman Agency.
 







JUANA MARTINEZ-NEAL



Illustrator
Juana Martinez-Neal is a children’s book illustrator. She is the winner of the 2012 SCBWI Juried Portfolio Showcase and a recipient of the 2011 SCBWI Mentorship Award. Martinez-Neal, who was born in Lima, Peru, studied at the Pontificia Universidad Catolica del Peru – School of Fine Arts. She believes her international background allows her to see and capture the world from a different and more expansive perspective. Portraying other cultures with pride and respect is a vital aspect of her work. She is the illustrator of The Messy One by Christianne Jones, published by Picture Window Books/Capstone Publishers (2011). Other clients include McGraw Hill, Nestle Latino, Kalimat, EEC Inc., Babybug Magazine, Iguana Magazine, and others. Martinez-Neal is represented by Abigail Samoun at Red Fox Literary.








PLEASE READ ALL INFORMATION CAREFULLY 








Some things have changed from previous conferences.























GENERAL REGISTRATION INFORMATION
-Advance registration is required. 
-Registrations will be accepted until maximum capacity is  reached. 
-Registration Forms must be accompanied by full payment. 
-There will be no refunds unless the event is cancelled by SCBWI   AZ.
-Make all checks payable to SCBWI-AZ.
-Conference Registration & Evaluation Placements will be confirmed by E-mail.
-Be sure to include your E-mail address on your Registration Form.
-If you do not receive an evaluation confirmation, your evaluation check and manuscript or portfolio will be returned to  you at the conference. 
 
REGISTRATION RATES















SCBWI MEMBER RATE for Registration 







Postmarked ON/BEFORE 8-27-2012: $135.00















NONMEMBER RATE for Registration 







Postmarked ON/BEFORE 8-27-2012: $160.00
 
SCBWI MEMBER RATE for Registration 















Postmarked AFTER 8-27-2012: $145.00 















NONMEMBER RATE for Registrations 
Postmarked AFTER 8-27-2012: $170.00















MANUSCRIPT PORTFOLIO MARKETING PLAN








EVALUATION RATES
SCBWI MEMBER - $35.00 
NONMEMBER - $55.00
A Separate Check and Form for each requested Evaluation (Manuscript, Portfolio and/or Marketing Plan) must be sent with your General Conference Registration Form and Conference Registration Check.















MANUSCRIPT, PORTFOLIO, MARKETING PLAN EVALUATIONS
GENERAL INFO
In order to better serve our members and conference attendees we offer written evaluations (at a reduced rate) in lieu of face-to-face evaluations at the event. In addition, each evaluator will select the most promising manuscript or portfolio from their group for a bonus ten minute, face-to-face meeting which will take place at the end of the event. You must be registered for the conference to be eligible for an evaluation.















A separate Evaluation Form and a separate check must be included for each evaluation that is requested and must be enclosed with your Registration Form and Registration check.















In order to ensure that your submission will be evaluated, it must be received by August 30, 2012. Consider using priority or second day airmail for a timely delivery. However, do not use any delivery method that requires a signature. If there are available slots for evaluations after August 30, SCBWI will continue to accept requests until slots are full, but there are no guarantees we will be able to accommodate requests after August 30th.















If you are requesting a manuscript evaluation, you must include two copies of the manuscript in standard manuscript format, along with your checks and forms. See requirements below.
If you are requesting a portfolio evaluation, you must include a CD or DVD version with your hard copy portfolio. Please label your CD/DVD with your name in permanent ink. (See specific requirements below.) If you are an author/illustrator, you may also include one dummy with your request for a portfolio evaluation. (See requirements below.)















If you are requesting a Marketing Plan evaluation, you must use the form provided and include two typed copies of the completed form with your check.















Written evaluations will be distributed at the close of the conference.  















A limited number of evaluation slots are available from the faculty, which includes the editors, agent, art director, authors and illustrators. Materials will be vetted by the members of the conference committee and assigned accordingly.     
Manuscripts, portfolios and marketing plans that do not meet the guidelines will not be eligible for evaluation. 















Please remember that an evaluation is not a submission. It is an opportunity for feedback and suggestions on how to improve your work.















If your evaluator would like you to send the project after the conference, you will be informed. However, this is not guaranteed.  
 
HOW TO REQUEST  































MANUSCRIPT, PORTFOLIO, MARKETING PLAN EVALUATIONS
Mail your Registration Form, Registration Check, Evaluation Request Form, and Evaluation Check to SCBWI AZ. (Please send separate checks: one for Registration; one for Evaluation Request.) 









For Each Evaluation Request:















Enclose your manuscript (2 copies), or portfolio and CD or DVD, or Book Marketing Plan with Completed Evaluation Request Form and check.









If you are not assigned an evaluation, your manuscript/portfolio/marketing plan evaluation check will be returned at the conference. Otherwise, the consultation fee is nonrefundable and nontransferable.















FICTION/NONFICTION MANUSCRIPT GUIDELINES  









(See Below for HOW TO FORMAT)
Picture Book: Send the entire manuscript using the format below. Not to exceed 800 words.
Poetry: Not to exceed 6 poems (max 750 words). One poem/page. Double-spaced. 
Chapter Books, Middle Grade, or YA Manuscript:Send the first ten pages - not to exceed 2,500 words. A 100-word synopsis may be included. 








HOW TO FORMAT 







(Applies to All Written Work )
Do not include a cover letter or resume.
  1. Use good weight (20 lb.) white computer paper, 8 1/2 by 11. 
  2. Use 12-point type - Times New Roman. No handwritten manuscripts.
  3. Type double-spaced, with no more than 25 lines to the page, except for the first page which begins 5 inches from the top of the page. Allow margins of at least 1 inch on each side of the paper and at the top and bottom of each page. 
  4. The format on the first page should conform to the following specifications: Your first and last name (1 inch from the top of page). Address (below your name) - Phone number (below your address) -Fax (below your phone number) - E-mail address (below your fax number). TITLE ALL IN CAPS (5 inches from the top of the page) – The story begins 4 lines below the title. Put the total word count of the entire work in upper right hand corner of page 1.
  5. In the upper right hand corner of the first page, specify the entire manuscript’s word count. On the next line, specify one of the following:  Picture Book; Early Reader; Chapter Book; Middle Grade Novel; YA Novel; Nonfiction, etc.
  6. Number each page consecutively in the top right-hand corner, with the exception of the first page, which is not numbered.
  7. Include on every page (with the exception of the first page) your last name and key word from the title. This information should go in the upper left-hand corner.
  8. Use a paper clip to hold the pages together. Do not staple.
  9. Must be neat, clean, and professional looking.
PORTFOLIO GUIDELINES 
Acceptable Portfolio sizes:  8 1/2 x 11 - 9 x 12 1/2 - 11 x 14. 
  1. Portfolio should contain no more than 10 pieces. 
  2. Label portfolio clearly with your name and contact information. 
  3. Make your presentation clean and professional looking.
  4. Do not include a cover letter or resume. 
  5. Do not include any original artwork. Send copies only. 
  6. Include a CD or DVD version clearly labeled in permanent ink.
  7. Dummy size must not exceed portfolio sizes.
 
BOOK MARKETING PLAN GUIDELINES
Download Form at
Events Page








Type all responses.  















Mail two copies.

















FIRST PAGE AND FIRST LOOK PANEL SESSION 
During this session, faculty members comment on first pages and illustrations much in the same way they would when opening a submission they receive in the mail. In this session the pages and illustrations are presented anonymously. To participate, conference registrants may send either a first page or a sample illustration for the panel to review. Not all pages and illustrations will be used, however, everyone stands to learn something from the process. Please adhere to the guidelines below.
 
FIRST PAGE GUIDELINES
Send 7 copies of one professionally formatted first page with your registration. 
The first page must conform to the following specifications: 
  1. One-inch margins all around.
  2. Your first and last name in the top left corner.
  3. Address (below your name). 

  4. Phone number (below your address).  

  5. E-mail address (below your phone number). 
  6. 5 inches down from the top of the page, center your title in ALL CAPS.
  7. Begin the story 4 lines below the title, typed double spaced in 12 point Times News Roman. Total number of typed lines should not exceed 12.
  8. In the upper right hand corner of the page, give the total word count of the entire manuscript and specify: Picture Book; Chapter Book; Middle Grade Novel; YA Novel; Nonfiction; etc.
 
FIRST LOOK ILLUSTRATION GUIDELINES
Submit one color or black and white image by email to sharonskinner42@yahoo.com
Image requirements: JPEG PDF or GIF files. Images should be at 72 dpi. All media. Largest size should be 900 pixels. Size should not exceed 10 MG. 
 
SCBWI AZ SLIDE SHOW
Traditionally published members may submit up to two PAL book cover images for use in the SCBWI AZ slide show. Image requirements: Jpeg. Images should be at 72 dpi. All media. Largest size should be 900 pixels. Size should not exceed 10 MG. Send images via email to RegionalAdvisor@scbwi-az.org. Include your name, email address, title of book, publisher and year published in the E-mail.
 
PAL BOOK SALES
SCBWI has many wonderful published authors and illustrator among our members. SCBWI AZ is proud to offer our traditionally published members the opportunity to have their PAL books offered for sale in the bookstore at our annual regional conference this year. Members wishing to participate in the PAL book sales opportunity should complete the PAL Book sales section of the conference registration form. 
 
BOOK BASKET DONATIONS 
Please consider donating one new children's book to the SCBWI Book Basket. The books will be donated to a worthy non-profit organization in our region.
Participants donating a book will get an extra door prize ticket. 
 








CONFERENCE LOCATION and SLEEPING ROOMS
Chaparral Suites Resort and Conference Center


5001 North Scottsdale Road 
Scottsdale, Arizona 85250 
800 494-3146  – Local: 480 949-1414
Chaparral Suites Resort and Conference Center is located in Scottsdale, on the northeast corner of Chaparral and Scottsdale Roads. There is a designated conference parking lot next to the Conference Center behind the Resort. For more details about the location and parking, go towww.chaparralsuites.com or MapQuest.
  









SUITES AT CHAPARRAL SUITES RESORT
Chaparral Suites Resort has spacious two-room suites, with separate living rooms and master bedrooms. Each suite features a wet bar with microwave, refrigerator, and coffee maker. They also provide complimentary airport transportation, complimentary daily cooked-to-order breakfast, complimentary reception each evening, complimentary USA Today, complimentary High-speed Internet, and free parking.





Beginning on August 1, 2012, the resort will be holding a limited number of suites for SCBWI AZ “Welcome to Our House” attendees. The rate includes all of the above amenities. Many suites have two double beds and a pull out queen-size sofa bed and can accommodate four people. Other suites have king size beds and a queen- size sofa bed. Please call Chaparral Suites Resorts directly for a reservation. Book early.
 
 
 
 

Contact Info

Email: RegionalAdvisor@scbwi-az.org
Website: Official Website
Address:
P O Box 26384
Scottsdale Arizona 85255
Phone: 480.342.9797 (To Leave a Message)


Advisors:
Michelle Parker-Rock, Regional Advisor
Sharon Skinner, Assistant Regional Advisor