May 14, 2013
CONTACT: pat weissner
The Anthroposophical Society, 138 West 15th Street, 7.30 pm
It's no secret: authors are increasingly expected to carry the weight of their books' promotional efforts. But a full-fledged marketing campaign can run into the thousands of dollars and more, leaving few options for hose with smaller budgets. In this workshop, learn how to utilize online and relationship-based marketing techniques to spread the word about your current or upcoming titles inexpensively and efficiently.
Kellie Celia is the Marketing Communications Manager for Walden Pond Press, the publishing division of Walden Media and an imprint the company co-publishes with HarperCollins. Through social media initiatives she has established Walden Pond Press as an online brand as well as developed and executed successful word-of-mouth buzz building campaigns for the imprint's books. Notable book marketing campaigns on which Kellie has worked include Breadcrumbs by Anne Ursu,The Fourth Stall by Chris Rylander, The Hero's Guide to Saving Your Kingdom by Christopher Healy, Guys Read: Thriller edited by Jon
Scieszka, and Newbery-Honor winning Savvy by Ingrid Law.