DATE: September 18, 2010
CONTACT: Patricia Newman & Erin Dealey
LOCATION/TIME: Law Offices of Zappettini and Bradley, 2020 V Street, Sacramento (next to CHP) -- free parking off V St. around back
Video is the wave of the future in marketing your work, and we are offering the chance to create a 2-minute video commercial to advertise you, your books, your school visits--anything you want! Thanks to a grant from the SCBWI-HQ, we are able to offer this opportunity at a fraction of what it would cost you to produce your own video. Only $55 compared to hundreds and thousands of dollars elsewhere.
Whether you live near or far, it's worth the trip for this half-day event! Sign up now. Space is limited.
For: SCBWI PAL** Members
Time: TWO SESSIONS (register for one session, not both)
Session A: 9:00 am – 11:30 am
Session B: 1:00 pm – 3:30 pm
Cost: $55
This event offers two excellent opportunities:
1) The chance to create a 2-minute video commercial to advertise your school visits, public appearances and/or books (NOTE: This is not a book trailer, but a chance for you to pitch your books and yourself.)
2) The opportunity to discuss marketing strategies with fellow published writers and illustrators, AND a brainstorming session to help you with your next steps.
We provide:
1) A professional videographer who will worry about things like lighting, sound levels, microphone placement, backgrounds and editing.
2) A quiet place to record.
3) A “green room” to prepare.
4) A draped table in front of you for placing books and other props.
5) A 2-minute compressed MP4 file for uploading to
www.scbwi.org, your website, your blog, YouTube, and anywhere else you want to advertise.
6) Instructions for uploading your video to the SCBWI Speaker’s Bureau.
7) Light refreshments
8) Moral support
9) A conference room for a sharing/discussion session on marketing strategies that work for you.
Your end of the bargain includes:
1) Video recordings:
a. We are allocating 15-minutes per person to set up, record and take down. You will receive an ON AIR time.
b. THREE TAKES MAXIMUM
c. No refunds!
d. Our videographer will choose the best of the three takes to edit, compress and deliver to you.
e. A
well-prepared 2-minute presentation (we suggest watching Alexis O’Neill’s video on the
www.scbwi.org Speaker’s Bureau feature).
f. Bring props, i.e. your books and costumes or other visuals that you use during your presentations. But remember, simple pictures are best. (For fun, check out Simple Pictures Are Best by Nancy Willard; illustrated by Tomie dePaola, 1987)
2) Marketing strategy discussion rules:
a. When you are not recording your video, you will participate in a round-table discussion during your assigned session.
b. Please bring samples of school visit brochures, business cards, and any other materials you feel will relate to our discussion.
c. Be prepared to discuss strategies that work for you.
d. Be prepared to help fellow writers and illustrators brainstorm possible strategies.
3) A small fee of $55 (approximately 30% less than what you would have to pay on your own)
To reserve your spot:
1) Advanced registration limited to 25 members. Register early! You will participate either in Session A OR in Session B (not both).
3) You will receive payment instructions and helpful hints for preparing for your video via email.
4) Your check must be received immediately after we confirm your reservation. Unpaid reservations will be given away if payment is not received within 10 days of our confirmation notice. We will notify you upon receipt of your payment.
**Not sure if you are a PAL member?
P.A.L. stands for "Published and Listed. This level of membership is open to those whose books, articles, poems, stories, illustrations, photographs, films, television or electronic media for children have been commercially published by one of the organizations listed in the
SCBWI Market Surveys. P.A.L. members may have a speaker's listing in the "Find A Speaker" area of the site. They are also able to sell books at certain regional events where such sales are organized and sponsored by the regional chapter.
When completing your SCBWI profile, if you don't see your publisher listed on the drop-down menus, simply choose "Other" and enter the name of your publisher. By choosing "Other" you will be listed as a "FULL" member, and an email will be generated to our review committee. The publisher review committee will then verify your publisher for possible inclusion in our market surveys. There is no guarantee that the publisher will be included. Please note that review may take 3-4 weeks from the time of submission to the committee.