March 14, 2013
CONTACT: Jaime Temairik and Kim Baker
Demaray Hall 150, SPU Campus Seattle, 7:00 pm
Mini-Session: STRATEGIES TO A SUCCESSFUL KICKSTARTER CAMPAIGN with Anne Belov. Many authors and illustrators are turning to Kickstarter (a crowd-sourced funding platform) to help establish community outreach or personal projects, but there’s a lot you need to know beyond your project’s end goal. Ann will share what she did right with her successful Kickstarter campaign, and what might have helped her move beyond her listed fund goal.
Main Program: BOOK MARKETING 101 with former Scholastic associate director of marketing, Jessica Schein. This presentation will include an overview of ways to successfully market one’s book without spending a lot of money. This includes using Facebook, Twitter, Pinterest, and other social media outlets to promote oneself and build community. It will also cover why it’s important to build one’s personal community. Today’s marketing is not necessarily book-specific, it is person-specific. There will be handout detailing what authors can do online and in-person as well as a timeline.