The Book Launch Award provides authors or illustrators with $2,000 in funds to help the promotion of their newly published work and take the marketing strategy into their own creative hands. 

Deadline:  Applications may be submitted from June 1 – July 1

Eligibility: You must be a current SCBWI member.  PAL and full members are eligible and must have a book with a publication date during the following calendar year.


1. One to two Grants of $2,000 each will be awarded annually.

2. Money from the Grant may be used to promote your book including (but not limited to):

  -Launch events

  -Speaking engagements and book tours

  -Curriculum materials

  -Advertising, posters, postcards

  -Book trailers

  -Website development

  -Book donations to local schools and libraries

  -School visits

3. Grants will be awarded based on:

  -Strong marketing and implementation plan

  -Demonstrated need (e.g. your publishing house is not dedicating a lot of  marketing money for your book)

  -Quality and professionalism of your book

4. Winners must use the money in the first calendar year and provide SCBWI with documentation of use of grant money including receipts.

5. Winners will also send in a 250-word article appropriate for publication in the SCBWI Bulletin about your marketing experience.

6. E-mail applications as ONE PDF to or Mail to:

SCBWI Book Launch Award
8271 Beverly Blvd
Los Angeles, CA 90048

7. Applications must not exceed THREE pages.

2014 Book Launch Award Application