Author Topic: Highlights from Digital, Digital First, Simultaneous Pub: What's Your Strategy?  (Read 745 times)

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Offline H. Pinski

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Last week I attended a Digital Book World (http://www.digitalbookworld.com/) webinar, "Digital, Digital First, Simultaneous Publishing – What’s Your Strategy?" and thought I'd share some of the highlights. Though the session focused more on the educational market, there was a ton of relevant info for anyone in publishing. This webinar was conducted by John Prabhu, Vice President, Solutions Architect at SPi Global and it was FREE!  :yeah

•   44% of ebook readers prefer tablets, up 37% from August 2012
•   1.5 trillion in digital transactions occur each month
•   Of media users, 10% are non-screen based, 90% use mutli-platform/multi-channel
•   2013 is the year of enhanced ebooks with robust interactivity
•   Digital platforms are profitable and will grow significantly through 2014
•   While the gap between print and digital is wider in the educational market, trade ebooks are projected to surpass print by 2017
•   Ebook alone is not a digital strategy: Ebooks, apps, website (cross-platform) with focus on adaptive, dynamic, and real-time  because people jump to new screens/technology quickly
•   Traditional workflow of print first and digital last is not working, much more efficient to be digital first and jump to multi-platform
•   Traditional publishing must merge editorial staff with their technology people, get them working together up-front
•   “We are not publishing pages but publishing content as assets, which are organized by metadata dynamically into pages”
•   Distribution across multiple platforms allows for a more immersive experience
•   “The road to the future can be built but not if we insist on building it on models from the past.”

Great webinar! If there's anyone else out there as interested in digital as I am, I would highly recommend signing up for a free membership over at DBW.  :shootingstar
BORISLAV THE TERRIBLE (kid's comedy pilot) is on public submission at Amazon Studios. Feedback is welcome!

http://studios.amazon.com/projects/48147

Offline Artemesia

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Interesting, Hilary!! Thanks for sharing that!
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Offline Pam

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I absolutely love these lines:

"Traditional workflow of print first and digital last is not working, much more efficient to be digital first and jump to multi-platform."

"The road to the future can be built but not if we insist on building it on models from the past.”

BTW, my digital sales STILL outweigh my paper sales 3 to 1. I'm also flabbergasted at how many publishers DON'T publish their pb's digitally. They've lost countless sales (from me, btw) because of this. What a dinosaur traditional publishing is...
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Offline H. Pinski

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Sounds like there so much that has to change inside the culture of publishing before print first goes by the wayside, Pam. It hasn't made much sense to me for some time now.  :shrug: Print can only be print and then you have to start all over.

I love hearing that anecdotal evidence, Pam! The only thing that is for certain is the way we consume media is changing faster than anyone predicted.  :yup
BORISLAV THE TERRIBLE (kid's comedy pilot) is on public submission at Amazon Studios. Feedback is welcome!

http://studios.amazon.com/projects/48147

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Thanks for sharing, Hilary. It's crazy how fast everything in publishing is changing, but also very exciting!

Offline iyerani

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Thanks so much, Hilary! I will sign up for the upcoming one!

Offline alka11217

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Yes. Thanks for sharing, Hilary. I have been like an ostrich with my head in the sand about all this digital, multi-platform stuff up until about a month ago. Now I feel like I'm taking a crash course. Your bullet points really help me understand why I have to embrace this new, and ultimately exciting reality, even as I mourn the dog-eared, face-to-face word of mouth book sharing days of old.

Offline H. Pinski

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 :lol4 alka11217, I know what you mean. I suppose face-to-to face has been replaced by social networking but I love what one transmedia expert said, for the life of me I can't remember who, that storytelling in the digital age is very much like going back to the old days of telling stories around the campfire. There's a lot of new, but the old fashion principles of good storytelling still persist. Stephen Dinehart (Narrative Designer in the gaming field) gave a TEDx Trasnmedia talk where he referred to storytelling in the digital age as classical storytelling squared. That's how I like to think of it all.  :goodluck with the crash course!  :hug
BORISLAV THE TERRIBLE (kid's comedy pilot) is on public submission at Amazon Studios. Feedback is welcome!

http://studios.amazon.com/projects/48147

Offline alka11217

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I love that: classical storytelling squared. I'm working to find an organized way to keep track of the campfires I want to huddle around. I feel like a kid in a candy store squared! Almost too many campfires and too many sweets! But better a bounty than a dearth, yes? :grouphug2:

Offline alka11217

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While trying to understand that other T world of Twitter, I happened upon this: http://www.thedigitalshift.com/2013/09/social-media/power-tumblng-a-teen-librarian-explains-why-tumblr-is-a-great-way-to-reach-patrons/

Really helpful tumblr info from one of thos Tumblarians!

I re-tweeted it. How cool am I?