I would like your thoughts and perhaps suggestions.
My small press publisher recently released my middle-grade urban fantasy, the first in a three-part series. I live in a rural county more than 100 miles east of a major market area, San Diego. I have begun marketing efforts, but I am not going to get major sales in my area. I have an author website with a blog. I recently started an author facebook page. I have advertised locally, had a story done in the local daily and been interviewed on local radio. I have started to do library presentations locally, but none of it has amounted to much. I am trying with some small level of success to get into the San Diego market (it helps that I work for a San Diego agency). I have a book signing in July at a San Diego bookstore (a local author event) and in February 2015 (a while off) the main branch library has invited me to particiate in a display they do for local authors, but so far libraries in San Diego have not responded to my requests to give presentations, which I understand.
Key steps need to happen. My publisher will be trying to get my book an Accelerated Reader designation, which would be helpful in trying to get the books into schools and in giving book presentations in schools come the fall. We are also working on getting reviewers to consider the book, and I will be entering some literary award contests.
I know I need to get my book to a middle-grade and young adult market, but my question is what am I missing in this puzzle of trying to figure out marketing. What additional step should I take, in particular in reaching beyond my rural county?
It's not that I am expecting extraordinary sale numbers, but I want to make sure I am doing all I can. Even a marketing book recommendation would be helpful.