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In the SCBWI’s commitment to assisting creators in growing their careers, we are proud to announce The OMA Award – Out From The Margins | A Marketing Award for Underrepresented Creators of Children’s Literature. The SCBWI understands that many BIPOC/BAME, LGBTQIA+, and disabled authors, illustrators, and author-illustrators lack the funding and resources to effectively market their books. There will be 8 winners selected to be part of a cohort that will provide a pathway to visibility for creators who might not otherwise be seen or heard. The purpose of the OMA Award is to bring creators out from the margins to help launch a new book, enhance a career, and to provide resources to hone marketing skills that will be useful throughout their creative journey. Submissions will open in July 2021.
Winners will receive $5,000 towards their marketing budget. As part of the cohort, they will receive mentoring and instruction in various fields of book marketing: developing an author platform, social media, print & support materials, author visits & tours, and media training. The cohort will be given an opportunity to speak at an international SCBWI conference to report on their book launches and will be highlighted on the SCBWI Bookshop.org page and social media.
SCBWI executive director Lin Oliver said, “What we hear from many creators is that marketing budgets are often spent on proven award-winning authors. We want to impact the system to fund and award creators who miss out on the spotlight because of this. Additionally, we know that after having been rejected by traditional publishing, many award-winning underrepresented creators turned to independent publishing to launch their careers. We have made sure to include independent publishing in our award and offerings at the SCBWI.”
As SCBWI celebrates its past in our 50th year, we also celebrate our future in ensuring that underrepresented creators of children’s literature have the spotlight and resources they need to shine.