Society of
Children's Book Writers
and Illustrators

Book Launch Award


Book Launch Award


The Book Launch Award provides authors or illustrators with $2,000 in funds to help the promotion of their newly published work and take the marketing strategy into their own creative hands. One to two grants of up to $2,000 each will be awarded annually.  


SCBWI reserves the right not to confer this award in any given year.





Check back soon–applications open on October 1.




Eligibility: You must be a current SCBWI member. PAL and Full members are eligible and must have a book with a publication date of 2021.  

      • Money from the grant may be used to promote your book including (but not limited to):
        • Launch events
        • Speaking engagements and book tours
        • Curriculum materials
        • Advertising, posters, postcards, and other promotional marketing materials
        • Book trailers
        • Website development
        • Book donations to local schools and libraries
        • School visits 
      • Grants will be awarded based on:
        • Strong marketing and implementation plan
        • Demonstrated need (e.g. your publishing house is not dedicating a lot of marketing money for your book)
        • Quality and professionalism of your synopsis
      • Winners must use the money in the first calendar year and provide SCBWI with documentation of grant money use.



  • Submit one PDF document which includes the following:
    • A cover letter with the name of your book, the publication date, and a short summary of the book. (One page)
    • A short synopsis of why you are applying for this grant AND your marketing plan. Include details of how the money would be used. (Two pages max)
  • Applications must not exceed THREE pages.  
  • Link to online submission portal will open on October 1.




Q. Are self-published authors eligible? 

A. Yes. Full and PAL members may apply.

Q. Can I apply for a book that has been published prior to the current year?   

A. No, the award is to provide a big marketing push in the year when the book is launched. 


Questions? Please email Sarah Diamond at