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Writer's Room => Picture Books (PB) => Topic started by: debbie-nutley on August 09, 2019, 02:46 PM

Title: Market analysis
Post by: debbie-nutley on August 09, 2019, 02:46 PM
I am submitting my picture book to traditional publishers and they often ask for a market analysis. I know the similar books to mine in the market.  I assume I also should know whether these books were successful - how do I get that information?  What else do I need to know for a market analysis and where can I get the information?  Thanks  Debbie
Title: Re: Market analysis
Post by: dinalapomy101 on August 11, 2019, 11:29 AM
I think as long as you use books published within the last 1-5 years (1-3 even better) as your comp titles, you'll be doing OK. If one of the comps happens to be a bestseller or won an award, you can mention that, too.
Title: Re: Market analysis
Post by: Vijaya on August 12, 2019, 07:22 AM
Debbie, a crude way is to look at Amazon rankings (they can fluctuate wildly) but the lower the number, the more popular and successful the book. Good luck with your book proposal.
Title: Re: Market analysis
Post by: dewsanddamps on August 12, 2019, 08:49 AM
Debbie, I think "market analysis" is more a matter of comp titles and any holes in the market the book might fill, or if it's a book on X sport and there's a new league for X about to get going, so interest may increase. Things like that.

You can't get numbers on how a book's done--heck, it's really hard even on your own books--and they can't expect that of you.
Title: Re: Market analysis
Post by: DianaM on August 17, 2019, 07:35 PM
I think Dews is spot on. Just comp titles and what makes your book stand out should be good. If a book is super duper successful, chances are, they've heard of it. If it has loads of reviews on Amazon, it's probably well-known/successful. If it's by a big author or illustrator, chances are also good that they've heard of it. You can also look at the editorial reviews listed on Amazon. If there are a lot of glowing reviews or stars from major reviewers (Kirkus, PW, SLJ, etc.) then it can be considered successful.

(Also, just want to note, I've never actually been asked for a market analysis.)