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Anthony, JulieM has given you good advice here. Just one more thing to mention--you don't want to call a publisher. They would much rather get a ms with a poorly-targeted salutation than answer a phone call from everyone sending a ms.
Hi Anthony,
Sometimes getting a sub together can take as long as writing the book, can't it? It's not easy, but you have made a great start. I have the same two names as you for Creston and Innovation, but I always do a google search of the name and publisher (together) to check to my best knowledge if the editor has moved on before submission. When there are a number of names listed (as you've mentioned from in The Book), you could either do as you've suggested, or research each name on a search engine to determine which editor is the best fit for your ms. Eg who concentrates on YA, who likes PBs, who likes social issues, who likes nature, etc.
I hope this helps.
PS After all the research you've done, put your results into a database to make it easier next time you submit. Gradually you'll grow quite a useful list, although you'll still need to double check they haven't moved on each time before you submit, and update your list as required. Best of luck.
Hello, all! I have a PB manuscript that I'm getting ready to send as an unsolicited MS to five different publishers. This is my first time doing this, so I'm wondering to whom I should address the submission. I tried calling all five publishers to see if someone could answer that question, but only one publisher, Sleeping Bear Press, actually picked up the phone; they told me that "Dear Editors" is fine.

I checked The Book, and for two of my publishers (Albert Whitman and Chronicle) there are a number of names listed. In these cases, would "Dear Editors" be acceptable?

For the other two, I only found one name each:

Creston Books

Innovation Press

I did some Googling and can't find any other editor names associated with these two houses. Can anyone confirm that these are the individuals to whom I can address my submissions?

This is all still so new to me, so I appreciate any insights you all may have. Thanks so much!
Picture Books (PB) / Re: Less Traditional Publishing Route
« Last post by Ev on May 26, 2022, 05:24 PM »
Yes, Callisto definitely does children's books under their Rockridge Press imprint. I've done one with them and was just zooming today with one of their editors about another possibility.
Picture Books (PB) / Re: Less Traditional Publishing Route
« Last post by jessie-raspbury on May 26, 2022, 01:06 PM »
So I’m not sure how to reply to each person individually, but thank you all for the comments! My friend had said Callisto doesn’t do children’s books (she writes for them) but clearly they do! And I’ll definitely be checking out the resources posted. Thank you!
Picture Books (PB) / Re: Fiction PB Marketing Proposal?
« Last post by Elizabeth James on May 26, 2022, 07:42 AM »
Thanks so much!!! I like the idea of honing in on the elements that I enjoy, and I think that totally makes sense.

I think where I'm struggling is with the formatting and how detailed does it need to be. That's why an actual proposal would be so helpful. I'll keep searching online and see if I can find one.
Picture Books (PB) / Re: Less Traditional Publishing Route
« Last post by lauriew on May 26, 2022, 05:07 AM »
Callisto does lots of kids' books. I have a friend who has done several for them. Here are some of their kids' books:
Picture Books (PB) / Re: Fiction PB Marketing Proposal?
« Last post by Vijaya on May 25, 2022, 07:22 PM »
:welcome Elizabeth. Authors are expected to do marketing so I'm not completely surprised that an agent is asking for a marketing plan/proposal but it's putting the cart before the horse, given how long it can take to bring a PB to market. That said, perhaps you can look at what some publishers have asked in terms of marketing plans and cater your proposal with the things you'd enjoy doing. For ex. I enjoy offering workshops at schools and conferences, but I don't do any social media. I'd be hard-pressed to write 2 singly spaced pages on marketing :lol4 Good luck!
Picture Books (PB) / Re: Less Traditional Publishing Route
« Last post by Debbie Vilardi on May 25, 2022, 07:21 PM »
I've had one work-for-hire with an opportunity for me to buy copies at a discount to sell, but that book isn't out yet. Lots of educational do books where you write to spec for a flat fee and they own all rights. I haven't seen one with a royalty though. And the publishers sometimes go through book packagers to hire the writers. Often the books fit into series that already exist, so there is no new market research. If the series is selling well, books will be added. In this case, the curriculum tie in may be all the market research you need.
Picture Books (PB) / Re: Less Traditional Publishing Route
« Last post by Vijaya on May 25, 2022, 07:06 PM »
:welcome Jessie. I'm not familiar with Collisto but I've done quite a bit of work-for-hire in the children's educational market but none of my contracts included purchasing copies to resell. Perhaps you can browse through our own Ev's list of educational publishers to see if any fit the Callisto model:  Good luck!
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