You need to set the scene, but not in neon lights (unless, you know, they are actually part of the scene).
Where and when. I don't need a year, but computers vs. castles.
You need to give us a feeling of your character. Not a full biography but gender, age, and if I'm going to like them as a person (or animal, or mythical beast - you get the drift.) You can look up the "Save the Cat" technique where your MC does something good that shows us they are the good MC we want to follow.
Action doesn't necessarily mean things are blowing up, but DON'T have them wake up, yawn, check their reflection, explain in detail said reflection, contemplate all that is happening in their lives, but the only action (if it were a movie) is getting out of bed and staring.
Action can be a bad report card that you have to show the parents, or preparing to move to a new town, or skydiving. It just has to be a scene that grabs you and makes you want to turn the page.
Hope this helps, and remember, this is just my two cents so ignore whatever doesn't work for your style/MS.