Thanks so much!!! I like the idea of honing in on the elements that I enjoy, and I think that totally makes sense.

I think where I'm struggling is with the formatting and how detailed does it need to be. That's why an actual proposal would be so helpful. I'll keep searching online and see if I can find one.

Elizabeth. Authors are expected to do marketing so I'm not completely surprised that an agent is asking for a marketing plan/proposal but it's putting the cart before the horse, given how long it can take to bring a PB to market. That said, perhaps you can look at what some publishers have asked in terms of marketing plans and cater your proposal with the things you'd enjoy doing. For ex. I enjoy offering workshops at schools and conferences, but I don't do any social media. I'd be hard-pressed to write 2 singly spaced pages on marketing Good luck!

Jessie. I'm not familiar with Collisto but I've done quite a bit of work-for-hire in the children's educational market but none of my contracts included purchasing copies to resell. Perhaps you can browse through our own Ev's list of educational publishers to see if any fit the Callisto model: http://evelynchristensen.com/markets.html  Good luck!

I am querying a fiction PB and had an agent respond and ask for a 2-page, single-spaced marketing proposal to accompany it.

I know this is more common when writers are going directly to publishers, however I wasn't expecting it from an agent.

I was wondering if anyone here would be willing to share a proposal so that I could wrap my head around what it looks like/is included? I have a couple of proposal templates but they are really high-view. I'd like to see a more nuts-and-bolts example to guide me as I create my own.

TIA!

Agree with Vijaya. Send in your PB with a cover letter introducing your book and yourself. But include the entire picture book, not just a proposal or first few pages.

Good luck!