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Agent Query Format Question

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Hi!
I have a question about the format of a query letter.
I understand the "hook, book and cook" guidelines.  I have also seen people say it is important to say why you picked that agent to query.  Where does the "flattery" part come in, if at all?  Should WHY I chose to address this agent in particular come first or my hook?
Thank you! 
#1 - June 27, 2022, 04:44 PM

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If I have a really strong why, I start with it. Then I add the book info as it's usually related. The hook follows.

If the why is less strong. (You take YA fantasy.) I may start with the hook, but not always.

Sometimes I'll see a preference in an interview. I always follow that if I find it somewhere.
#2 - June 27, 2022, 06:04 PM
Website: http://www.debbievilardi.com/
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Like Debbie said, if I had a connection with the agent through a conference or meeting, I led with that, otherwise I put it at the end. 
#3 - June 28, 2022, 07:54 AM
Rebecca Langston-George
The Women's Rights Movement: Then and Now
Capstone: January, 2018

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Thank you both for the feedback. That makes total sense!
#4 - June 28, 2022, 09:34 AM

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