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Market analysis

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I am submitting my picture book to traditional publishers and they often ask for a market analysis. I know the similar books to mine in the market.  I assume I also should know whether these books were successful - how do I get that information?  What else do I need to know for a market analysis and where can I get the information?  Thanks  Debbie
#1 - August 09, 2019, 02:46 PM

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I think as long as you use books published within the last 1-5 years (1-3 even better) as your comp titles, you'll be doing OK. If one of the comps happens to be a bestseller or won an award, you can mention that, too.
#2 - August 11, 2019, 11:29 AM
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Debbie, a crude way is to look at Amazon rankings (they can fluctuate wildly) but the lower the number, the more popular and successful the book. Good luck with your book proposal.
#3 - August 12, 2019, 07:22 AM
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Debbie, I think "market analysis" is more a matter of comp titles and any holes in the market the book might fill, or if it's a book on X sport and there's a new league for X about to get going, so interest may increase. Things like that.

You can't get numbers on how a book's done--heck, it's really hard even on your own books--and they can't expect that of you.
#4 - August 12, 2019, 08:49 AM
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I think Dews is spot on. Just comp titles and what makes your book stand out should be good. If a book is super duper successful, chances are, they've heard of it. If it has loads of reviews on Amazon, it's probably well-known/successful. If it's by a big author or illustrator, chances are also good that they've heard of it. You can also look at the editorial reviews listed on Amazon. If there are a lot of glowing reviews or stars from major reviewers (Kirkus, PW, SLJ, etc.) then it can be considered successful.

(Also, just want to note, I've never actually been asked for a market analysis.)
#5 - August 17, 2019, 07:35 PM


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