SCBWI's Blueboard - A Message & Chat Board

Writing, Illustrating & Publishing => Research => Topic started by: SarahE on April 30, 2014, 09:30 PM

Title: Brands of butter in the US
Post by: SarahE on April 30, 2014, 09:30 PM
Hi gang. Are you able to tell me the popular brand names of butter or margarine in the US? Household names, 1-2 words if possible (so no 'I Can't Believe It's Not Butter!'-type names please  ;) ). I'm using it as a descriptive nickname for something (I'll be giving context), so I'm hoping there's one that's short and catchy and known to most people.

Thanks! 
Title: Re: Brands of butter in the US
Post by: ruecole on April 30, 2014, 09:49 PM
The one I see most often is Darigold. (But I'm not from the USA, just cross-border shop.)

Hope that helps!

Rue
Title: Re: Brands of butter in the US
Post by: nilaffle on April 30, 2014, 11:39 PM
Land O' Lakes is the first one that comes to mind. I mostly buy off-brand, and most other names that come to mind are oil spreads or margarine, not actually butter.
Title: Re: Brands of butter in the US
Post by: Anne Marie on May 01, 2014, 04:49 AM
Country Crock.
Title: Re: Brands of butter in the US
Post by: olmue on May 01, 2014, 05:11 AM
Another vote for Land O' Lakes. I've lived in ten states and what brands a grocery store stocks totally depends on who their supplier is. I don't know that there is really a single standout brand that EVERYONE will know. But the one brand I've seen in more places I've been than anything else (and not all places have had it) is Land O Lakes. Which abbreviates on the pricing tag on the shelf to LOL.

I've heard of Darigold but never Country Crock. And yes, I do buy real butter.
Title: Re: Brands of butter in the US
Post by: SarahE on May 01, 2014, 06:23 AM
Yes, Land O Lakes was the one that came up first when I googled, which won't really work for my nickname (and might confuse non-US readers). Something like Darigold works better because it *sounds* like butter (IYKWIM) even if you've never heard of it before. BUT...I think it's easier if I reword my sentence. Don't want anyone getting hung up on it when it's not that important.

I appreciate the suggestions though. Thanks!
Title: Re: Brands of butter in the US
Post by: Dianna Winget on May 01, 2014, 06:37 AM
There is also Tillimook and Saffola  :grin3
Title: Re: Brands of butter in the US
Post by: Amanda Coppedge on May 01, 2014, 06:47 AM
If you're opening it to non-butter spreads, there's Parkay.
Title: Re: Brands of butter in the US
Post by: Stephanie Shaw on May 01, 2014, 06:53 AM
Blue Bonnet (I'm out here in Tillamook land, but I like the name 'Blue Bonnet' for a story).



Title: Re: Brands of butter in the US
Post by: dewsanddamps on May 01, 2014, 07:08 AM
I've never heard of Darigold. (I live in the upper Midwest.) Land O' Lakes would be my top pick, but since it doesn't work, everyone around here knows Blue Bonnet. Or if it can be margarine, there's Fleischmann's.
Title: Re: Brands of butter in the US
Post by: AnneB on May 01, 2014, 07:40 AM
Blue Bonnet is still a margarine/spread company. There does not seem to be actual butter in its product line. http://www.bluebonnet.com/products/regular-stick-margarine.jsp (http://www.bluebonnet.com/products/regular-stick-margarine.jsp)

FWIW, America's Test Kitchen rates Land o Lakes No Salt butter as one of the best around, including pricey craft butters.
Title: Re: Brands of butter in the US
Post by: Marissa Doyle on May 01, 2014, 07:46 AM
I've never heard of most of the brands mentioned above (I expect they're regional), but Land o' Lakes, definitely. (I live in New England).
Title: Re: Brands of butter in the US
Post by: JFriday on May 01, 2014, 01:13 PM
In eastern PA, Land O Lakes and also Keller. That one's probably regional.
Title: Re: Brands of butter in the US
Post by: Anne Marie on May 01, 2014, 02:42 PM
I've never heard of any of the butters mentioned above other than Land O' Lakes.  I have heard of the spreads/margarines.
Title: Re: Brands of butter in the US
Post by: Larissa on May 01, 2014, 03:00 PM
I've only heard of Land O Lakes and Country Crock. I haven't heard of any of the others mentioned here. I've lived in the upper midwest and FL.
Title: Re: Brands of butter in the US
Post by: writerjenn on May 01, 2014, 06:33 PM
Land O Lakes seems to be everywhere, and I second the mention for Keller's in Pennsylvania.
Title: Re: Brands of butter in the US
Post by: Jaclyn Dolamore on May 01, 2014, 06:45 PM
I've seen Kerrygold in a lot of stores both in Florida and Maryland & Pennsylvania but it is like a "gourmet" butter that gets just a smidgen of shelf space. It's often recommended by cooking magazines when they're like "Get FANCY BUTTER" so I'd assume it is widely available at decent grocery stores.

(My grandma only ever buys Land O Lakes and I have to admit, I buy local grass-fed organic butter here and yeah, it's delicious and all, and yet...there is something about Land O Lakes!)
Title: Re: Brands of butter in the US
Post by: Marcia on May 02, 2014, 10:22 AM
Smart Balance was the first to come to mind. Of the others, I've heard of Land o Lakes and Blue Bonnet.
Title: Re: Brands of butter in the US
Post by: Debbie Vilardi on May 05, 2014, 11:22 AM
Breakstone's and Land o' Lakes are probably biggest here - those are butter.

Smart Balance, Smart Beat, Country Crock, Mother's and Flieschman's are on the shelves (along with that long named one) as butter substitutes - some advertise heart health.

Store's also have their own brands.
Title: Re: Brands of butter in the US
Post by: SarahE on May 05, 2014, 04:55 PM
Thanks, everyone!  :love5: I've reworded the line I needed it for as I think it might have just created confusion for the reader. But now I have a good collection of butter brands for future manuscripts, should I need it!  ;D
Title: Re: Brands of butter in the US
Post by: Kell on May 05, 2014, 05:57 PM
Kerrygold is Irish.

I'm in Pennsylvania so it's Keller's or Land O Lakes.