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Writing, Illustrating & Publishing => Illustrating => Topic started by: sabrina-martin on June 07, 2019, 06:00 PM

Title: Pricing Advice? Custom Coloring Page illustration
Post by: sabrina-martin on June 07, 2019, 06:00 PM
Hi all,

I hope your weekend is off to a great start!

A local real estate agency contacted me through Instagram, and said they really like my artwork and would like me to illustrate their office in my art style as a coloring page; and wanted to know what I would charge for this.

I've done one custom coloring page for our local farmers market free of charge, but I have not been commissioned to do a custom page for a business. I did painting commissions in the past, but I was so bad about short-changing myself. I don't want to do that anymore. I've been researching to get some idea of what's reasonable to charge so that I am compensated fairly for my work, but also not overcharging. The information I've found about pricing has varied a lot (from $50-$1500)

My fiance', who is a video game designer and artist, said I shouldn't charge less than $300. But I am not sure if that's too high? I know there are a lot of factors to consider, and I guess I'm just feeling confused.

If you have or know of any info that could steer me in the right direction I would be very grateful.

I included some details about the project below & attached samples of a couple of my coloring pages to show the style of illustration I would be doing.

Thank you so much for your help! :thankyou

Information about the Illustration Commission
*Client: A local real estate agency (sells homes in the $500,000-$1 million+ price range in Seattle area)
*Commission: A custom black and white illustration of their business office (to be used as an adult coloring page)
*Level of detail: Precise & Intricate details
*Size: 8X10" (Full page)
*To be used as: Gift & Promotional material for business to give to clients/potential clients
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: Debbie Vilardi on June 07, 2019, 08:53 PM
Sometimes it helps to think of an hourly rate and estimate how many hours the job will take you. You may underestimate, so you can round the fee up unless it takes you out of range. You can also start high and see if they'll negotiate. (I'm not an illustrator, but I do freelance.) I hope this is somehow helpful.
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: christripp on June 08, 2019, 03:26 AM
After seeing your sample and realizing the amount of detail/work you'll be doing (much like the Highlights Magazine hidden pictures) and that it will be used as promotion/marketing by the co., I'd say your Fiancé is right on the money. $300 would be decent but maybe go to them with a $400 figure and you have that wiggle room to negotiate down to 300 if they really balk and you want the commission.
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: Vijaya on June 08, 2019, 09:01 AM
Sabrina, the WWA region is very active and there are some wonderful illustrators there who might be able to guide you on pricing. Kevan Atteberry, Dana Sullivan, and others. I used to be a member many years ago when I lived in Redmond and the cost of the local dues are well worth it given how much they offer. Do reach out to them: https://wwa.scbwi.org/  And good luck! What a fun project!
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: karen-b-jones on June 08, 2019, 12:57 PM
$300-400 would not be unreasonable. 
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: sabrina-martin on June 09, 2019, 12:55 PM
Sometimes it helps to think of an hourly rate and estimate how many hours the job will take you. You may underestimate, so you can round the fee up unless it takes you out of range. You can also start high and see if they'll negotiate. (I'm not an illustrator, but I do freelance.) I hope this is somehow helpful.

Debbie,

Thank you so much for this suggestion! It is very helpful :)

Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: sabrina-martin on June 09, 2019, 01:07 PM
After seeing your sample and realizing the amount of detail/work you'll be doing (much like the Highlights Magazine hidden pictures) and that it will be used as promotion/marketing by the co., I'd say your Fiancé is right on the money. $300 would be decent but maybe go to them with a $400 figure and you have that wiggle room to negotiate down to 300 if they really balk and you want the commission.

Chris,

Thank you so much for your feedback on my sample & project, and for your reassurance on the price range. I do have a fear of charging too much and missing out on opportunities, but I really want to make sure I am earning what my time & work are worth, and your advice is very helpful.

And thank you for your comment about my illustration sample similarities to the Highlights hidden pictures. Highlights is a magazine I dream of doing illustrations for, and your comment is very encouraging to me! :)
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: sabrina-martin on June 09, 2019, 01:10 PM
Sabrina, the WWA region is very active and there are some wonderful illustrators there who might be able to guide you on pricing. Kevan Atteberry, Dana Sullivan, and others. I used to be a member many years ago when I lived in Redmond and the cost of the local dues are well worth it given how much they offer. Do reach out to them: https://wwa.scbwi.org/  And good luck! What a fun project!

Vijaya,

Thank you so much for suggesting this, and sharing the link. I will definitely reach out & try to make it to the next event in the area.   :thankyou
Title: Re: Pricing Advice? Custom Coloring Page illustration
Post by: sabrina-martin on June 09, 2019, 01:12 PM
$300-400 would not be unreasonable. 

Karen,

Thanks so much for the reassurance. I appreciate it!

 :thankyou