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Why are Graphic Novels projects often better paid than Picture Books?

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I was looking at some data of Graphic Novel (GN) payment vs Picture Book (PB), for artists with similar years of experiences, GN are paid better than PB. But Why?

I understand that GNs are often much longer than PBs, and artists deserve better payments if they are devoting more time and energy.

The question I am asking is from the perspective of market size. I would think when PB readers grown up, some of them become GN readers. A small portion would probably lost interest in reading, because of attractions coming from games or other activities. So the market size of GN is smaller than PB. If that is true, profits of GNs should be smaller than PBs. What am I missing here?

Thank you!
#1 - November 14, 2020, 10:47 PM

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Graphic novels are very "hot" right now.  There is a big demand for them currently.  The age range that graphic novels cater to is also quite large.
#2 - November 15, 2020, 05:22 PM

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Graphic novels run from chapter book to adult in age range. (There are even graphic style picture books.) And yes, they are super hot right now.

I also don't think anyone pays based on how many readers they expect a book to have. They wouldn't publish it if they didn't expect it to do well. The artist is paid for the amount of work they are doing.
#3 - November 15, 2020, 06:30 PM
Website: http://www.debbievilardi.com/
Twitter: @dvilardi1

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Thank you Debbie and Hopeful!
#4 - November 15, 2020, 09:19 PM

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Perhaps too, if GN are paid better (which I hadn't heard before) then PB's, it could be the Publisher factors into their advance/royalties offer, the cost to produce them? PB's are very expensive, with hard covers and highest weight/quality paper to withstand the not so delicate tiny hands turning the pages and the full colour art. GN's tend to be paper backs, and lower weight/grade pages.
#5 - November 16, 2020, 04:15 AM
"Penelope and the Humongous Burp"
"Penelope and the Monsters"
"Penelope and the Preposterous Birthday Party"

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Perhaps too, if GN are paid better (which I hadn't heard before) then PB's, it could be the Publisher factors into their advance/royalties offer, the cost to produce them? PB's are very expensive, with hard covers and highest weight/quality paper to withstand the not so delicate tiny hands turning the pages and the full colour art. GN's tend to be paper backs, and lower weight/grade pages.

I didn't know that either. I found the data here

https://litebox.info/2019/08/02/wage-surveys/
by searching keywords "Graphic Novel" and "Picture Book"


#6 - November 16, 2020, 03:51 PM

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hue, what a neat link!!! Thanks :)
#7 - November 17, 2020, 05:33 AM
"Penelope and the Humongous Burp"
"Penelope and the Monsters"
"Penelope and the Preposterous Birthday Party"

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While I confess I have no first hand knowledge, it just seems GNs I've read have way more illustrations than a PB. So I'd imagine the amount of work involved is much higher.
#8 - November 18, 2020, 08:36 AM

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A graphic novel has more illustrations per page and probably takes longer to illustrate than most picture books. 
#9 - November 18, 2020, 03:34 PM
Karen B. Jones

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