Society of
Children's Book Writers
and Illustrators

Intensive Schedule – Professional Authors’ Forum





Friday, February 12, 2016                                                                                                   

This day is intended for traditionally published authors or author/illustrators of children’s books.  Part presentation, part discussion, the goal is to explore sensitive career development issues in an intimate setting with peers.  All participants will receive a detailed documentation of the day, with a summary of concrete strategies that have been revealed and explored.  


8:00am – 8:45am   Registration

8:45am – 9:30am   Introduction and Goals
Lin Oliver, Author, Executive Director SCBWI

9:30am – 10:15am  Publishing with Multiple Houses (including What to do When Your Editor Leaves) 

Rubin Pfeffer, Agent, Rubin Pfeffer Content LLC


10:30am – 11:30am  Longevity: How to Sustain Your Career

 Arthur Levine, Publisher, and Lin Oliver, Author, Executive Director SCBWI 


11:30am – 12:30pm  Developing a Social Media Platform that’s Appropriate For You

Martha Brockenbrough, Author


12:30pm – 1:45pm     Lunch (on your own)


1:45pm – 2:45pm       Issues in Being a Mid-List Writer

  Jane Yolen, Author

3:00pm – 3:45pm       Branding Yourself: Challenges in Writing Multiple Genres and Categories

 Jacquelyn Mitchard, Author, Editor-in-Chief Merit Press and Linda Pratt, Literary Agent, Wernick and Pratt Literary


4:00pm – 4:45pm        Supplementing Your Income

Bonnie Bader, Associate Publisher, Frederick Warne/Penguin Random House


4:45pm – 5:00pm    Summary and Conclusions

The Staff



Bonnie Bader is the Associate Publisher of Frederick Warne, where she oversees the Peter Rabbit and Spot publishing programs, as well as the editor-in-chief of Penguin Young Readers/Early Readers, where she heads up the leveled reader, 8×8, and early chapter book programs. She continues to edit several best-selling series including George Brown, Class Clown and Magic Bone by Nancy Krulik, Here’s Hank by Lin Oliver and Henry Winkler, and the soon-to-be published series The Fantastic Frame by Lin Oliver. Bonnie is a member of the SCBWI Board of Advisors.

Martha Brockenbrough is the author of The Game of Love and Death, a 2015 Kirkus Prize finalist, YALSA best books for teens nominee, and Booklist Top 10 Teen Romance of 2015 selection. She is also the author of Devine Intervention and The Dinosaur Tooth Fairy. Coming in 2016 is Love, Santa, a picture book illustrated by SCBWI member Lee White. Arthur A. Levine at Scholastic is her editor. Martha also founded National Grammar Day and SPOGG, the Society for the Promotion of Good Grammar. She’s a member of SCBWI’s Team Blog. Visit: and follow her @mbrockenbrough.

Arthur A. Levine Books launched in 1997, a literary imprint of Scholastic Inc. This imprint introduced North American audiences to the work of great writers such as Markus Zusak, Francisco Stork, Lisa Yee, Dan Santat, Trent Reedy, and of course, J. K. Rowling, and continues that tradition with such  fabulous newcomers as Mike Jung, Martha Brockenbrough, Greg Pincus, Erin Bow, and Eric Gansworth. About thirty percent of the books the imprint publishes are fully-illustrated, working with a group of artists that include the incomparable Shaun Tan, well-known masters such as Richard Egielski, David Small, Komako Sakai, and Axel Scheffler, and talented illustrators at the start of their careers such as Israel Sanchez, Shino Arihara, and Bethany Murguia.  Arthur is also an author whose recent books include Monday is One Day, illustrated by Julian Hector and  A Very Beary Tooth Fairy, illustrated by Sarah Brannen.Find out more about Arthur at

Jacquelyn Mitchard is the number one New York Times best-selling author of ten novels for adults, seven novels for teenagers, and five children’s books, as well as editor-in-chief of Merit Press, a realistic young adult imprint. Nominated for or the winner of the Orange Broadband Prize for Fiction, the Bram Stoker Award, and others, she is a professor of Writing at Vermont College of Fine Arts, and lives on Cape Cod with her family.

Lin Oliver is a children’s book author and writer-producer of television series and movies for children.  With Henry Winkler, she writes the New York Times best-selling book series, Hank Zipzer: World’s Best Underachiever, which is also a hit television series on the BBC.  She is also the author of the Who Shrunk Daniel Funk quartet, Sound Bender and The Shadow Mask, adventure/science fiction middle grade novels she coauthored with Theo Baker. Another series, Ghost Buddy, is being developed as a TV pilot by Amazon Studios.  Her latest works are the Here’s Hank series (with Henry Winkler) and the highly praised Little Poems for Tiny Ears, illustrated by Tomie dePaola.  She is the co-founder and Executive Director of SCBWI. Learn more at

Rubin Pfeffer is a veteran of the children’s and adult Trade industry. He has served as President and Publisher of Harcourt Brace Jovanovich Trade, SVP and Chief Creative Officer of Pearson, and as SVP and Publisher of Children’s Books for Simon & Schuster. Pfeffer founded Rubin Pfeffer Content, LLC, as a children’s only literary agency representing such industry luminaries as Patricia MacLachlan, Marion Dane Bauer, Steven Kellogg, Susan Cooper, Michael Hague, David Diaz, and Wendell Minor. In his five years as an agent, Pfeffer has launched the exciting literary careers of a host of new talents of writers and illustrators.

Linda Pratt established the Wernick & Pratt Agency in 2011 with Marcia Wernick after working together for twenty years at another agency.  The agency specializes in representing authors and illustrators of children’s books with a focus on attending to the long term careers and goals of our clients.  Linda’s clients include Sharon Flake, Richard Peck, Kathryn Erskine, Hannah Barnaby, Aaron Becker, Steve Light and LeUyen Pham among others.  Linda is a member of SCBWI and AAR, and volunteered on the Rutgers Council for Children’s Literature which plans the annual Rutgers One-on-One Mentoring Conference for five years.

Jane Yolen, often called the "Hans Christian Andersen of America," is the author of over three hundred books, including Owl Moon; The Devil's Arithmetic; and How Do Dinosaurs Say Goodnight?, plus seven books of adult poetry. She lectures around the world, and has won an assortment of awards: two Nebulas, a Caldecott Medal, three Mythopoeic Awards, among others. She was the first woman to give the St. Andrews University’s Andrew Lang lecture since the series began in 1927. Six colleges and universities have given her honorary doctorates. Her website: