Society of
Children's Book Writers
and Illustrators

SCBWI Announces 2015 Book Launch Award Winner


Congratulations to Donna Janell Bowman whose picture book biography, Step Right Up: How Doc and Jim Taught the World About Kindness (Lee and Low, 2016), tells the incredible story of former slave Dr. William “Doc” Key’s rehabilitation and training of a sickly colt, Jim. “Beautiful Jim Key” became the mascot for the emerging humane organization movement in the 19th century and helped convince people to change the way they treat animals.


Donna plans to boost her marketing campaign by adding a professionally designed website, book trailer, and curriculum guide for Step Right Up. She also hopes to partner with an animal welfare organization to expand outreach, and will donate books to school libraries in need.


To learn more about Donna visit or check out her blog about picture book biographies:


The Society of Children’s Book Writers and Illustrators is pleased to announce the winner of the 2015 SCBWI Book Launch Award.  The annual award, established by the SCBWI in 2012, provides authors or illustrators with $2,000 in funds to supplement the promotion and marketing of newly published works for children.


“In today’s publishing world, most books need help to be discovered and find an audience,” SCBWI Executive Director Lin Oliver said. 


“This grant gives SCBWI members the funds to create a unique marketing program and to play an active role in promoting their work,” added SCBWI President Stephen Mooser.


More information can be found at