Book Marketing by Trial & Error
Jun 16, 2025
The Loft Literary Center 1011 Washington Avenue South Minneapolis, MN 55415
Whether you’re an author or an illustrator, we all have the same challenge: How do I get eyes on my work? No one will buy your book if they’ve never heard of it or seen it. So, it’s up to you to raise awareness. That takes marketing, but marketing can mean different things. In this session, I will share my marketing hits, and some misses. But mostly, I will show you how I got eyes on my work and sold over 13,000 copies of my self-published book Fearless in two years. You’ll leave with new ideas for marketing your work.
Kristin F. Johnson has worked as an elementary media specialist, writing instructor, webmaster, digital marketing strategist, radio host, retailer, and ride operator at Valleyfair. She’s won multiple writing awards, including two Minnesota State Arts Board grants, as well as a Moonbeam Children’s Book Award and an MiPA Award for Fearless: a middle grade adventure, her tenth book for kids. Fearless was a featured book selection for the 2024 Battle of the Books program sponsored by the Brainerd Area Library Association. Fearless was also featured on TV's Kato Living just before the 25-year anniversary of the tornados that devastated southern Minnesota. Kristin is a wife, a stepmom and a dog-mom. Learn more about her at kfjbooks.com.