Deep Dive on Discoverability for Illustrators

Brian LaRossa is an executive art director on the hardcover picture book team at Scholastic Inc. He teaches critical writing at The City College of New York and typography at Pratt Institute. His essays have appeared in Design Observer and AIGA’s Eye on Design, and he volunteers with We Need Diverse Books. He also runs the display font foundry Type Brut, which developed a typeface for Google Fonts, and writes fiction represented by Liz Nealon of Great Dog Literary. Brian’s illustration and design work has been recognized by the Type Directors Club, the Society of Illustrators, American Illustration, and PRINT magazine. His conceptual poetry is included in the permanent collection of The Museum of Modern Art. He lives and works in New York City.

Véronique Lefèvre Sweet grew up in the Rhône-Alps region of France. After working in Paris as a graphic designer, she moved to New York City in 2003 and has worked in children’s book publishing ever since. Over the years, she has worked on every format for every age range including picture books, board books, graphic novels, chapter books, and middle grade titles. She has had the chance to work with renown artists like Bryan Collier, Marc Brown, Serge Bloch, and R. Gregory Christie. She is currently an Art Director at Random House Children’s Books where she works on trade picture books for the Crown Imprint, and also for the beloved, iconic Little Golden Books imprint.

In Doan Buu’s professional career he has designed everything from concert flyers to corporate logos. Most notably he spent years designing props for television before he arrived at Scholastic, where he works on board books, pictures books, and whatever other format lands on his desk. He has been lucky enough to work with talented artists far and wide, on multiple award winners and best sellers. Based in New York City, he is originally from Cleveland, Ohio, where he studied at the Cleveland Institute of Art, majoring in multimedia design with a minor in print making. When he is not working he enjoys food and drink, taking in live music, sports, and enjoying the company of his friends and loved ones.