The Stress-Free Guide to Social Media, Led by Scott Richmond, CEO of Bookstr

Social media is part of being an author or illustrator now, but that does not mean it is intuitive or comfortable. Many creators struggle with knowing what to post, how often to show up, whether what they are doing is actually helping their book, and which platforms they should even be on. There is also a lot of pressure to be everywhere at once, even when certain platforms do not feel natural or sustainable. This free webinar is meant to bring clarity to all of that and make social media feel more manageable. In this session, authors/illustrators will learn how to: Clearly communicate who they are and what they write through their social media Create a simple content strategy that removes the “what do I post?” problem Understand what consistency actually means, without the pressure of daily posting Choose the platforms that make sense for them, and why one or two is often enough Use social media to support discoverability, credibility, and long-term visibility Feel more comfortable using video, without fancy equipment or technical know-how Amplify press, podcasts, reviews, and appearances through social media This is not about trends or hacks. It is about clarity and sustainability. Bookstr is a digital platform for book lovers and the literary community. In addition to connecting readers and authors through discovery and editorial content, Bookstr works directly with authors and publishers on social media strategy, visibility, and long-term promotion. Scott Richmond is a digital content innovator and creative entrepreneur with over two decades of experience shaping how audiences discover and engage with media. Before founding Bookstr, he built a career at the intersection of music, technology, and storytelling, launching pioneering digital platforms that transformed how creative content is shared and experienced. This event is made possible by a grant from the SCBWI and the Authors Coalition of America.