Beyond the Launch: Harnessing the Evergreen Marketing Power of Pinterest (for PAL Members)

Mar 28, 2024

Online event

In this 2-hour on-line session you'll discover the enduring allure of Pinterest. Deb Gonzales, owner and founder of PinLit, a marketing company solely devoted to supporting Kid Lit authors will highlight its advertising prowess, visual appeal, and potential for audience growth. Designed specifically for PAL members, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest. Participants will be led through an exercise in which they will discover how to capture the power of Pinterest to showcase their books, programs, and services. This is a free event for PAL members only. Registrations by non-PALs will be disqualified and cancelled. THIS EVENT WILL BE RECORDED AND SHARED WITH REGISTERED PARTICIPANTS.

Why Pinterest?

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, creators can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched. A few benefits of Pinterest:

  • Audience insights and marketing trends are easily identifiable, allowing marketers opportunities to preplan marketing campaigns.
  • Perfectly suited to support any genre
  • Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery.
  • Pins have a longer shelf life as compared to posts on traditional social media platforms, so thoughtful and strategic marketing efforts become an investment in visibility longevity.

A Special Giveaway for One Lucky Participant

One lucky participant will win a Pinterest Platform Audit Package. The audit will help transform your Pinterest strategy.

What's included:

  • Assessment of your current Pinterest account, evaluating your boards, pins, and overall strategy to identify strengths and areas for improvement.
  • Website Structure Analysis: Assessment of the digital marketability of your website to ensure it's optimized for Pinterest-driven traffic, focusing on seamless integration and user experience.
  • Actionable Enhancement Strategies: Receive a tailored list of recommendations designed to boost your Pinterest visibility. From SEO-rich pin descriptions to board organization, Deb will review everything you need to stand out.