Beyond the Launch: Harnessing the Evergreen Marketing Power of Pinterest (for PAL Members)

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, creators can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched. A few benefits of Pinterest:

• Audience insights and marketing trends are easily identifiable, allowing marketers opportunities to preplan marketing campaigns.
• Perfectly suited to support any genre
• Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery.
• Pins have a longer shelf life as compared to posts on traditional social media platforms, so thoughtful and strategic marketing efforts become an investment in visibility longevity.

One lucky participant will receive a Pinterest Platform Audit Package. The Audit will help transform your Pinterest strategy.

What's included:

• Assessment of your current Pinterest account, evaluating your boards, pins, and overall strategy to identify strengths and areas for improvement.
• Website Structure Analysis: Assessment of the digital marketability of your website to ensure it's optimized for Pinterest-driven traffic, focusing on seamless integration and user experience.
• Actionable Enhancement Strategies: Receive a tailored list of recommendations designed to boost your Pinterest visibility. From SEO-rich pin descriptions to board organization, Deb will review everything you need to stand out.