Sanjee's Sales! What is ACTUALLY selling in Publishing?

Monday 7th September, 7:30pm start

This event is FREE to members, £15 to non-members.

Let’s talk sales!

Have you ever wondered what the sales figures look like for different books, and how publishers view book sales? We all see the headlines for big figure deals, but the rest is just crickets…

This is your chance to get a peek behind the curtain!

Although creative freedom is important, wouldn’t it be good to know that there is actually a market for your labour of love?

In this webinar we will dive headfirst into some of the sticky questions that no-one talks about, but everyone should. We’ll talk money, sales, and how to be on-trend without being driven round the bend!

Sanjee’s Bio: 

Sanjee de Silva is an engaged and enthusiastic publishing figure, known in the industry for his colourful approach to making books fun, accessible, and diverse. He sits on the board of directors of the Publishers Association and most recently campaigned with his colleagues to establish the National Year of Reading in 2026, for which he now serves on the steering group.

Last year, Sweet Cherry, an independently owned children's publisher based in Leicester, secured its place in publishing by winning the Small Press of the Year at the British Book Awards for the second time since Sanjee joined the company. Sweet Cherry also took home the Diversity, Inclusion, and Equity Award from the Independent Publishers Guild, made The Sunday Times Bestsellers list, and launched its new imprint, Salaam Cherry, to address the needs of the Muslim community. Salaam Cherry joined Every Cherry, the world's first imprint for SEND (Special Educational Needs and Disabilities) kids, and hopes to emulate its success.

Sanjee believes that every child should have access to great stories and has done more in his five short years in publishing to move the publishing forward than the industry has done in a decade. The Chief Brand and Communications officer for Penguin Random House was quoted as saying about Sanjee, "Where he lead, we all follow”

Note: this webinar is the first part of our ‘Sanjee September’ series, which is being held over three sessions as follows:

Session 1: Sanjee's Sales! What is ACTUALLY selling in Publishing?

Monday 7th September, 7:30pm start

Session 2: Thwarting the reading crisis! A guide for authors, illustrators and other industry professionals.

Monday 14th September, 7:30pm start

Event page here 

Session 3: Ask Sanjee! Your chance to ask an award-winning publisher ANYTHING! 

Monday 28th September, 7:30pm start

Event page here

There are no refunds for this event. Afraid you can't make time/date for this opportunity? The full webinar will be recorded. Registered participant will be able to (re-)watch the recording for 30 days after the event.

Any questions? Email Cat Parker at: [email protected]