CANCELLED: SCBWI PA West Presents: "Dual Audience Dilemma: Marketing to Kids & Adults" with Sarah McDavis

In the world of children's book marketing, there is the challenge of appealing to two audiences—kids and the adults who buy for them. This interactive workshop will focus on the dual approach necessary to build a marketing plan that understands and reaches both audiences. Plus, we’ll explore how our play and creativity muscles can be a valuable tool in refining our marketing approach. Tuesday, Oct 28 at 7 PM EST 45 Minute Presentation / 15 Minute Q&A $15 for Members, $20 for Non-Members $60 for add-on personal consultation with Sarah This webinar was cancelled unfortunately due to the speaker falling ill. We are sorry for any inconvenience or disappointment this may cause, and have refunded your payments, which should be seen in your accounts in 3-5 days. We do wish to reschedule the webinar for next year potentially, so there might be a chance to register again in the future. Thank you all so much for your understanding. We wish Sarah a full recovery, a heartfelt thanks and are excited to have her potentially on board for 2026!