When Creativity Meets Marketing with Tita Berredo

What: When Creativity Meets Marketing: Self-Promotion for Creators with Tita Berredo

Location: Zoom

Date: Friday, October 23, 2026

Time: 20:00–21:30 Amsterdam time

Price: $20 for members - $25 for non-members (you will be able to choose your currency at checkout).

We know what it takes to create the books we love, but is that enough to keep up with the industry? In a field full of talented voices, it’s important to make yourself memorable. Being known beyond your work is often the key to standing out, and it can be creative, authentic, and even enjoyable. This inspiring talk explores how creators can grow recognition within the publishing arena by developing marketing skills alongside their creative ones. We’ll reframe the idea of marketing as an extension of your creative practice, helping you identify your strengths and use them to personalise your approach and make your mark. We'll talk about in‑person strategies such as volunteering and forming meaningful collaborations, as well as exploring ways to build an online presence that feels natural, sustainable, and true to your creative identity.

Join us and find self‑promotion strategies that can be shaped to your creative skills, personality, routine, and career goals. Because self‑promotion isn’t about being loud — it’s about being seen in a way that reflects who you are as a creator.

What you’ll take away:

By the end of the workshop, you’ll have practical ideas and concrete next steps for increasing your visibility while staying true to yourself and your creative work.

Schedule

20:00–21:00 — Workshop presentation and activities

21:00–21:30 — Q&A and discussion with the speaker

The webinar will be recorded for participants who are unable to attend live and will be available for a limited period of time.

SCBWI Benelux Contact: Fanély Gouguet, Regional Advisor at [email protected]

Tita Berredo is a Brazilian children's writer and illustrator based in Glasgow. She holds a Master's degree in Children's Literature and Illustration from Goldsmiths University of London, and her work has been recognised internationally. In 2019, she won London’s  House of Illustration Best Illustrated Alphabet award. In 2023, her wordless picture book The Dress was selected by dPICTUS for the Unpublished Picture Book Showcase, featured at the Bologna Children’s Book Fair.

Tita has illustrated children’s books for both the US and Brazil and is making her author–illustrator debut with a Seuss Studios early reader published by Random House Children’s.​​

Tita is the International Illustrator Coordinator of SCBWI and a picture book reviewer for My Book Corner. She previously served as IC of SCBWI British Isles, and as Art Director of Words & Pictures, SCBWI UK’s weekly magazine. She was also a Scottish committee member of the Society of Authors for many years, and an events organiser for the Association of Illustrators.