Typography Can Make or Break Your Picture Book Dummy with Brian Larossa
Nov 03, 2025
Online event
Creating a picture-book-dummy is the first step toward publishing a book that could have a profound impact on a child’s life. Picture-book-dummies are reviewed in-house by professional editors and art directors who have deep experience with the craft of constructing books. Don’t let your heartfelt storytelling and art be upstaged by novice typography and book design. In this talk we’ll go deep, but not too deep. After all, you’re aiming to become published, not to become a professional book designer. Instead, a carefully curated selection of just-right best-practices and pro-tips have been packaged specifically with author/illustrators in mind. Learn to make your picture-book-dummies shine!
Webinar Description
Webinar Date and Time
Monday, November 3, 2025 at 7:00 PM EASTERN
The webinar is 90 minutes long.
Registration will close at 5 PM on Tuesday, October 30, 2025
Please note that registration confirmations are no longer emailed. You can find your confirmation and the Zoom link on your member home page under My events. The button is located between your News feed and Resources buttons.
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A link to a recording of this event will be emailed the day after the webinar and will be available to registered attendees for 30 days.
Prices
Premium member price: $15
Regular price: $30
You must be an SCBWI member and logged in to your SCBWI member account in order to register.
Not a member yet? Learn more here.
Critique price: $70
(Critiques are non-refundable)
Note: if you have a current paid SCBWI membership, you are now a Premium Member.
About the Presenter
Brian Larossa
Brian LaRossa (he/him) is an executive art director in the hardcover picture book group at Scholastic, the world’s largest publisher and distributor of children’s books. After hours he teaches a course on design criticism for The City College of New York and is a mentor for We Need Diverse Books. He has written numerous critical essays for publications, such as Design Observer and AIGA’s Eye on Design. He also manages his own display font foundry, which developed a typeface for Google Fonts. In his spare time, he writes fiction. His work has won awards from the Type Directors Club, Society of Illustrators, American Illustration, Print Magazine, and his conceptual poetry is included in the permanent collection of The Museum of Modern Art. He lives and works in New York City.