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Penn PALs Day

Jun 15, 2024

Online event

Event Description: Join us for a virtual day especially for PALs. From promo videos to book launch parties, we'll talk all things marketing in the morning. Come back in the afternoon for a deep dive into school visits. A variety of marketing and school visit consultations available at an additional cost.

Quick Facts

Host Region: Eastern Pennsylvania

Contact: Lindsay at lindsay@lindsaybandybooks.com

Cost for Premium Members:

  • Half Day morning--3 Marketing sessions: $40 USD
  • Half Day afternoon--3 School Visit sessions: $40 USD
  • Full Day--6 total sessions (3 morning Marketing sessions + 3 afternoon School Visit sessions): $55 USD

Cost for Preview Plan:

  • Half Day (morning OR afternoon as listed above): $65 USD
  • Full Day (as listed above): $80 USD

This event will be recorded and the recording sent to all registered participants within 48 hours of the close of the event.

Morning: Marketing Sessions (8:45am-12:20pm ET)

8:45am-Logon & Welcome with Lindsay Bandy

Logon, check your sound, and sit back for a welcome message from our PAL coordinator.

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How to Create & Use Videos to Promote Your Book with Sherene Strausberg

Ready to promote your book with video? Want to make a book trailer or an Instagram reel? Let Sherene Strausberg help you get started. She will go over the different types of videos that can be used for book promotion. Plus some of the different tools that can be used to create them. And then break down where those videos will go from the myriad of social media platforms, to your website and video hosting platforms, too. Lastly, she'll discuss how to use the illustrations from your book for animated videos to bring your book to life!

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Garnering the Attention (and Sales!) You Want: The Ins & Outs of Marketing Your Self-Published or Traditionally-Published Children's Book with Kira Barrett

When launching your first or fifteenth children's book, authors often find they are required to wear many diverse hats. In this session, author and marketer Kira Barrett will review a variety of marketing and public relations approaches that will take the guesswork out of book promotion. Authors will leave with an outline of marketing ideas and a few new tools to implement them.

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Build Your Own Book Launch with Annette Whipple

Celebrate and promote your book’s birthday with a book launch! Engage readers prior to your book birthday with online enthusiasm. Keep the excitement going with a special book launch event for your new book. More than a dozen kidlit authors share their book launch stories of inspiration with tips to help you launch your book into the world.

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About Sherene

Sherene Strausberg, is a unique creative, combining her experience in film, music, and sound engineering with graphic design and illustration to create animated videos for her clients at the company she founded, 87th Street Creative. Recent clients of 87th Street Creative have included Walmart, American Express, and Amazon Web Services. Her passion project, the short, animated film “Cool For You”, which she animated and scored, has been accepted to 47 film festivals around the world. In 2021, a video that Sherene animated for ProPublica, was retweeted by Senator Elizabeth Warren, received almost 80k views on Twitter, and was nominated for a News & Documentary Emmy. Last year, her company created a short animated film for children's book author Lucy Hawking (Stephen Hawking's daughter) that's currently traveling to film festivals around the United States. She has been a frequent contributor as a guest blog writer and is also a teaching assistant at School of Motion. When Sherene is not working, she enjoys reading, running, and pottery. She lives with her husband and three children in New York.

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About Kira

Kira Barrett grew up running around on an ostrich farm in New Jersey. As a child entrepreneur, she would handwrite, illustrate, and “publish” her own books. As an adult entrepreneur, she would become a dual-business owner in the areas of PR/marketing and fitness education where she ran and top-edited the media site FitBump. After the birth of her two sons, Kira realized she had much more still to create — including lots of homemade baby food. Their mealtime adventures led to the inspiration for her first, self-published children’s book, Avocado Mustache. She holds a Masters in Children's and Young Adult Writing from the Vermont College of Fine Arts. From her writing desk in Bucks County, PA she can see a magical 250-year-old waterfall, and avocados really are her favorite food.

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About Annette

Annette Whipple celebrates curiosity and inspires a sense of wonder while exciting readers about science and history. She’s the author of many fact-filled children’s books including The Laura Ingalls Wilder Companion: A Chapter-by-Chapter Guide (Chicago Review Press), Ribbit! The Truth About Frogs (Reycraft Books) in The Truth About series, and Quirky Critter Devotions: 52 Wild Wonders for Kids (Tyndale). When Annette’s not reading or writing, you might find her baking for her family in southeastern Pennsylvania. Get to know her and explore her resources for teachers and writers at www.AnnetteWhipple.com.

Afternoon: School Visit Sessions (1:40pm-5:15pm ET)

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School Visit Secrets from a Teacher and Author (A Three-Part Session!) with Shannon Anderson

Ready to visit schools and share your book with young readers? Shannon will share her secrets about keeping kids engaged, how to book visits, and of course, ideas for what you can talk about during your presentation. As a 25-year elementary teacher, Shannon knows what expectations schools have for convocations. As an author who has presented over 300 visits, she has lots of do's and don'ts to share too! This session will be delivered in three 45-minute parts: Before, During, and After Your Author Visits.

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BEFORE a School Visit

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DURING a School Visit

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AFTER a School Visit

5:00pm-Closing & Farewell with Lindsay Bandy

Join our PAL coordinator for a wrap up of the day's sessions and any final Q & A thoughts.

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About Shannon

Shannon Anderson is an award-winning children's book author, educator, TEDx speaker, and frequent keynote presenter. She taught for 25 years, from first grade through college level and served as the Regional Advisor for the Indiana SCBWI. Shannon loves doing author visits, mentoring aspiring writers, and speaking at events. Her book I LOVE STRAWBERRIES! was named the top-rated 2022 picture book by Good Housekeeping Magazine and was also a 2023 American Farm Bureau National Book of the Year winner. You can learn more about her at www.shannonisteaching.com.

Consultations available: (additional registration fees apply to each)

What to Submit for your Consultation

For ALL consultations--

Submission deadline: Saturday, June 1, 2024

Send all requested materials to: Lindsay at lindsay@lindsaybandybooks.com

All consultation meetings will be 15-minutes in length.

School Visit Consultations with Shannon Anderson

  • Come prepared to share your screen and brainstorm with Shannon! If you have a web page that details your existing school visit offerings, be prepared to share this during the consultation.

Book Promotion Video Consultations with Sherene Strausberg

  • A short description of one book saved as a Word, PDF or Google Doc.
  • AND existing video content for this book either as a link in the book description doc or as a video file (video files may be attached to an email or submitted as a Shared Google Drive item)

Marketing Consultations with Kira Barrett

  • Links for one book, if available, a short summary, release date or season, and any marketing plans already in place saved as a Word, PDF or Google Doc.

Book Launch Consultations with Annette Whipple

  • One book description or one-page summary saved as a Word, PDF or Google Doc.
  • AND launch date/season.