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Penn PALs Day

Jun 15, 2024

Online event

Event Description: Join us for a virtual day especially for PALs. From book launch parties to promo videos, we'll talk all things marketing in the morning. Come back in the afternoon for a deep dive into school visits. A variety of marketing and school visit consultations available at an additional cost.

Quick Facts

Host Region: Eastern Pennsylvania

Cost for Premium Members

  • Half Day (morning OR afternoon): $40 USD
  • Full Day: $55 USD

Cost for Preview Plan:

  • Half Day (morning OR afternoon): $65 USD
  • Full Day: $80 USD


Morning: Marketing Sessions (8:45am-12:20pm ET)

8:45am-Logon & Welcome with Lindsay Bandy

Logon, check your sound, and sit back for a welcome message from our PAL coordinator.

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Build Your Own Book Launch with Annette Whipple

Celebrate and promote your book’s birthday with a book launch! Engage readers prior to your book birthday with online enthusiasm. Keep the excitement going with a special book launch event for your new book. More than a dozen kidlit authors share their book launch stories of inspiration with tips to help you launch your book into the world.

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Marketing Workshop with Kira Barrett

Description forthcoming

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Promotional Video Workshop with Sherene Strausberg

Description forthcoming

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About Annette

Annette Whipple celebrates curiosity and inspires a sense of wonder while exciting readers about science and history. She’s the author of many fact-filled children’s books including The Laura Ingalls Wilder Companion: A Chapter-by-Chapter Guide (Chicago Review Press), Ribbit! The Truth About Frogs (Reycraft Books) in The Truth About series, and Quirky Critter Devotions: 52 Wild Wonders for Kids (Tyndale). When Annette’s not reading or writing, you might find her baking for her family in southeastern Pennsylvania. Get to know her and explore her resources for teachers and writers at www.AnnetteWhipple.com.

About Kira

Bio forthcoming

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About Sherene

Sherene Strausberg, is a unique creative, combining her experience in film, music, and sound engineering with graphic design and illustration to create animated videos for her clients at the company she founded, 87th Street Creative. Recent clients of 87th Street Creative have included Walmart, American Express, and Amazon Web Services. Her passion project, the short, animated film “Cool For You”, which she animated and scored, has been accepted to 47 film festivals around the world. In 2021, a video that Sherene animated for ProPublica, was retweeted by Senator Elizabeth Warren, received almost 80k views on Twitter, and was nominated for a News & Documentary Emmy. Last year, her company created a short animated film for children's book author Lucy Hawking (Stephen Hawking's daughter) that's currently traveling to film festivals around the United States. She has been a frequent contributor as a guest blog writer and is also a teaching assistant at School of Motion. When Sherene is not working, she enjoys reading, running, and pottery. She lives with her husband and three children in New York.

Afternoon: School Visit Sessions (1:40pm-5:15pm ET)

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School Visit Secrets from a Teacher and Author (A Three-Part Session!) with Shannon Anderson

Ready to visit schools and share your book with young readers? Shannon will share her secrets about keeping kids engaged, how to book visits, and of course, ideas for what you can talk about during your presentation. As a 25-year elementary teacher, Shannon knows what expectations schools have for convocations. As an author who has presented over 300 visits, she has lots of do's and don'ts to share too! This session will be delivered in three 45-minute parts: Before, During, and After Your Author Visits.

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BEFORE a School Visit

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DURING a School Visit

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AFTER a School Visit

5:00pm-Closing & Farewell with Lindsay Bandy

Join our PAL coordinator for a wrap up of the day's sessions and any final Q & A thoughts.

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About Shannon

Shannon Anderson is an award-winning children's book author, educator, TEDx speaker, and frequent keynote presenter. She taught for 25 years, from first grade through college level and served as the Regional Advisor for the Indiana SCBWI. Shannon loves doing author visits, mentoring aspiring writers, and speaking at events. Her book I LOVE STRAWBERRIES! was named the top-rated 2022 picture book by Good Housekeeping Magazine and was also a 2023 American Farm Bureau National Book of the Year winner. You can learn more about her at www.shannonisteaching.com.

Optional: Choose an Add-on (additional registration fees apply to each)